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  Where will the perforation appear on my print?

We offer perforation on three of our leaflet sizes—it will appear on the short edge of the page, from the left or the bottom depending on orientation you select. Here is a guide for each of the sizes:

DL size, landscape orientation: print will be perforated 70mm from the right-hand edge of the page.
DL size, portrait orientation: print will be perforated 70mm from the bottom of the page.
A4 size, landscape orientation: print will be perforated 99mm from the right-hand edge of the page.
A4 size, portrait orientation: print will be perforated 99mm from the bottom of the page.

A5 size, landscape orientation: print will be perforated 70mm from the right-hand edge of the page.
A5 size, portrait orientation: print will be perforated 70mm from the bottom of the page.

If you’d like your perforation in a different place, pop by our bespoke page and let us know.

  When I order with perforation, should I include lines on my artwork to show where I want it?

Do not add any perforation guidelines to your artwork—they’ll be printed as part of your design and may spoil the finish you had in mind. 

  What is perforation?

Perforation is the process of punctuating a printed sheet with a row of minuscule holes so it can be ripped easily and neatly. This is most commonly found on tickets, invitations and vouchers.

Here at you can order leaflets and flyers with perforation.

Top tip! Choose a higher GSM paper for cleaner, easier tearing.

  What is white ink?

We all know that there are four colours in a standard printing process—CMYK (cyan, magenta, yellow and black). Adding white as the fifth colour in the CMYK printing process means you can enjoy all the colours you normally design with, but on a strongly coloured card. This means getting effects like white text on black card. 

  What is 'creep'?

If you’re printing Saddle stitched brochures and are using a paper weight over 120gsm or have anything over 12 pages, you’ll need to allow for creep in your document.

Creep is the technical name for what happens when you fold a stack of pages together; the outer pages appear shorter as they wrap around the large inner bulk. Because of this, the inner pages stick out slightly and so are trimmed by us to give a nice, straight document edge. Anything that is printed over this trim line, like text or page numbers, will be cut away.

To combat creep, we always recommend that you avoid using images or text which go over a two page spread. The best way to avoid wonky page numbers, images or text is to make sure that everything is 5 - 6mm away from the edges of your page.

  What are the best values of black in CMYK?

When you print with digital presses, as we do, using 100% black is perfect for text but not for large, solid areas. To achieve a nice rich black, we recommend using the formula of 40% cyan, 20% magenta, 20% yellow and 100% black which will give you a great result.

  What is the ‘safe area’?

The safe area is the area close to the trim marks, where text or important information should ideally not be placed. There is always a small amount of movement during print finishing and keeping items off this safe area ensures that they don't accidentally get trimmed off.

  Do I need to add crop marks?

Crop marks shouldn't be added manually. Most design applications that allow export of PDFs will have an option to include crop marks when the PDF is saved. They help us to be sure of the document size desired.

  How do I apply bleed?

For bleed of 3mm is required. Depending on what program you are using, you may be able to apply bleed when you are saving artwork as a PDF. In programs that do not have that option (eg. Word, Powerpoint and Photoshop) you will need to set up the page size as slightly larger to allow for the bleed.

If you'd like a little more help with this, check out our video tutorial page for more information.

  What is bleed?

Bleed is the 'edge' of a piece of artwork that goes beyond the trim edges of the printed piece. It’s important that artwork that touches the edge of the printed piece ‘bleeds’ outside of the trim line to make sure that when it’s finished there is no risk of a white ‘edge’ appearing on the finished piece.

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